Saetbyeol Kim

(pronounced SET-biol)

I'm a Ph.D. candidate in Behavioral Marketing at the University of Miami. 

I study how consumers make decisions related to physical, mental, and social well-being. One stream of my work investigates how and why consumers perceive mental versus physical health needs differently, and how these perceptions influence their responses to products, services, and public health messages. Another stream explores how people evalute information and interact with others in contexts where identity and ideological differences are salient. My work has been published in the Journal of Consumer Research and Social Influence.

Outside of research, I enjoy CrossFit and running with dogs.